Martha Stewart gets into meal kit business

NEW YORK (AP) — Cooking like Martha Stewart is about to get easier. The home goods mogul and cookbook author is getting into the fast-growing meal kit business. Subscribers will get a box shipped to their door with Stewart's recipes and all the ingredients needed to cook up the dishes at home,...

Mnet 79566 Martha Stewart Meal Kits Ap Tn
 
              In this photo provided by Marley Spoon, Inc., Martha Stewart poses with ingredients from a meal kit. Cooking like Stewart is about to get easier, as the home goods mogul and cookbook author is getting into the fast-growing meal kit business. Subscribers of the meal kits will be shipped a box to their doors with Stewart’s recipes and all the ingredients needed to cook up the dishes at home, including pre-measured raw meat, fish, vegetables and spices. The new venture is a licensing deal with existing meal kit company Marley Spoon and brand management company Sequential Brands Group Inc., which bought Martha Stewart Living Omnimedia in 2015. (Marcus Nilsson/Courtesy of Marley Spoon, Inc. via AP) MANDATORY CREDIT

NEW YORK (AP) — Cooking like Martha Stewart is about to get easier.

The home goods mogul and cookbook author is getting into the fast-growing meal kit business. Subscribers will get a box shipped to their door with Stewart's recipes and all the ingredients needed to cook up the dishes at home, including pre-measured raw meat, fish, vegetables and spices.

The new venture is a licensing deal with existing meal kit company Marley Spoon and brand management company Sequential Brands Group Inc., which bought Martha Stewart Living Omnimedia last year.

Marley Spoon will be renamed Martha & Marley Spoon in the U.S. and will tap Stewart's library of thousands of recipes.

Competition in the meal kits industry has been heating up recently. Rivals include Blue Apron and HelloFresh.

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