Cincinnati Bell Launches Motorola Multi-Room DVR to Subscribers
HORSHAM, Pa. July 27, 2010 The
Mobile Devices and Home business of Motorola, Inc.(NYSE: MOT) announced today that
Cincinnati Bell (NYSE:CBB) is now deploying
Motorolas market leading multi-room digital video recorder (MR-DVR) solution to its
subscibers. The MR-DVR solution, which
employs a whole-home media software application running on a
combination of up to eight DVR and non-DVR DCX all-digital high
definition set-top boxes, enables Cincinnati Bell subscribers to
pause live TV, record and play back content, and manage their
aggregate recorded library and DVR settings on any set-top in the
home, even if it is not a DVR set-top.
We recognize that winning new video subscribers is
becoming more challenging as new competition emerges. Our
subscribers expect us to deliver high quality content and
innovative services, and this latest MR-DVR solution from Motorola
allows us to do that, explained Darrick Zucco, vice president and
general manager of Cincinnati Bells wireline services. Consumers
love the flexibility DVRs provide, and we are excited about working
with Motorola to take that DVR experience throughout the home.
Motorolas solution gives us a cost-effective way to quickly extend
our brand while offering service packages that appeal to broader
audiences, which helps grow our business.
Motorolas MR-DVR solution operates over the
existing home coax wiring using Multimedia over Coax Alliance (MoCA
®) technology, creating an IP network throughout the home that
enables seamless and intuitive time-shifting and place-shifting of
video content. The subscriber experience is enhanced with powerful
bookmarking capabilities, such as unique bookmarks for each room in
the house as well as the ability to retrieve bookmarks set in other
rooms. Also, parents can rest assured that their children will only
have access to designated content because existing set-top parental
controls are automatically adopted by the MR-DVR software
application.
As
evidenced in Motorolas recent
Media Engagement Barometer research, consumer demand for access to video
content anytime, anywhere is increasing tremendously. As a result,
service providers such as Cincinnati Bell must find new ways to
deliver advanced video services that keep them competitive while
meeting consumers expectations, said Larry Robinson, vice president
and general manager, Motorola Mobile Devices and Home. Motorolas
MR-DVR solution offers a compelling and differentiated subscriber
experience that will help drive revenue growth on the top line
while reducing equipment costs that will help improve profit on the
bottom line.
The television industry is moving into the Internet
Era of TV, and Motorolas rich history of innovation and
demonstrated leadership is ideal for helping service providers make
the transition.Motorola is focused
on delivering solutions that create compelling media experiences,
connect people to content that matters, and generate revenue growth
for service providers. For more information on
Motorolas MR-DVR solution and DCX set-top portfolio, please visit
here.
To learn more about Motorola and video, click
here.
Follow us
@ MotoMedia2Go
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our blog: www.mediaexperiences2go.com
About
Cincinnati Bell, Inc.
With headquarters in Cincinnati, Ohio,
Cincinnati Bell (NYSE: CBB) provides integrated communications
solutions including local, long
distance, data, Internet, entertainment and wireless services that
help keep residential and business customers in Greater Cincinnati
and Dayton connected with each other and with the world. In
addition, businesses ranging in size from start-up companies to
large enterprises turn to Cincinnati Bell for efficient, scalable
office communications systems as well as complex information
technology solutions including data center and managed services.
For more information, visit www.cincinnatibell.com.