Editor's Note: Download the audio version below.
Welcome to another episode of Gen Z in Manufacturing, a podcast that asks young people about their journeys in manufacturing, how they intend to influence the industry and what they are looking for from an employer.
For this episode, I welcome Kylie Granno, a 26-year-old head of strategic partnerships at Titans of CNC Machining. Inspired by her father’s career in manufacturing sales, Granno manages relationships with over 30 partners and coordinates content, marketing and event deliverables. She also works to make manufacturing education more accessible for the next generation of machinists and engineers.
In this episode, Granno discusses:
- (1:00) Where standard industrial marketing misses the mark and how to attract digital natives
- (4:26) Strategies for blending meaningful messaging with effective recruiting
- (9:20) The content formula that stops the scroll
- (13:44) Operational and cultural adjustments shops must make to retain workers
Please make sure to like and share this episode of Gen Z in Manufacturing. To view previous episodes, visit manufacturing.net. If you are a member of Gen Z and would like to discuss your experience in the manufacturing industry, please get in touch with me, Nolan Beilstein, at [email protected].
