BMW will pull the iX, the automaker’s first dedicated electric SUV, from its U.S. lineup as it shifts focus to a next-generation electric vehicle platform, BMWBlog reported. A spokesperson stated that the company will prioritize upcoming Neue Klasse models, beginning with the iX3 SUV.
BMW announced the iX in 2021 and began sales in 2022. The vehicle features an estimated range of up to 364 miles, a bodyshell that includes carbon fiber-reinforced polymer and a starting MSRP of about $75,000.
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The iX drew mixed reactions, particularly over its interior design, which featured the high-resolution Curved Display, a hexagonal steering wheel and the option to integrate speakers into the seat. Jalopnik reported that BMW sold nearly 51,000 iXs from 2022 to 2025, while BMWBlog noted that the vehicle functioned as both a technological proof-of-concept and a production vehicle.
The iX served as a development platform for BMW’s sixth-generation eDrive system, which will power the Neue Klasse lineup. According to BMW, the iX3 will offer up to 400 miles of range and cut 10%-to-80% charging time to 21 minutes—down from roughly 40 minutes for the iX. Electrek recently reported that the automaker secured more than 50,000 reservations within six months of opening European orders in September.
BMW expects to launch the iX3 in the U.S. this summer with a starting price near $60,000.
READ MORE: VW Sales Fell Off a Cliff in Q1
The decision to discontinue U.S. sales of the iX comes shortly after fellow German automaker Volkswagen announced it would stop assembling its ID.4 electric SUV in Chattanooga, Tennessee. Volkswagen posted that ID.4 sales dropped 95.6% from Q1 2025 to Q1 2026.
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