Chrysler Reports Best August Sales Since 2002

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  • 53rd-consecutive month of year-over-year sales gains
  • Chrysler, Jeep and Ram Truck brands each post sales gains in August compared with same month a year ago
  • Jeep brand sales up 49 percent; best August sales ever
  • Jeep Cherokee logs its best monthly sales since launch in October
  • Ram pickup truck sales up 33 percent; best August sales since 2003
  • Dodge Journey crossover records best ever monthly sales
  • Sales of the all-new 2015 Chrysler 200 up 39 percent compared with sales in previous month of July; sales momentum continues to build 
Auburn Hills, Michigan - Chrysler Group LLC today reported U.S. sales of 198,379 units, a 20 percent increase compared with sales in August 2013 (165,552 units), and the group’s best August sales since 2002.

The Chrysler, Jeep, and Ram Truck brands each posted year-over-year sales gains in August compared with the same month a year ago. The Jeep brand’s 49 percent increase was the largest sales gain of any Chrysler Group brand during August and its best ever sales in the month of August. Chrysler Group extended its streak of year-over-year sales gains to 53-consecutive months.
 
“Chrysler Group sales soared 20 percent last month resulting in our strongest August sales in 12 years” said Reid Bigland, Head of U.S. Sales. “Our Jeep brand continued its torrid sales pace recording its best August sales ever and our Ram Truck brand contributed with a massive 39 percent sales increase, both helping Chrysler Group achieve its 53rd-consecutive month of year-over-year sales growth”
 
Seven Chrysler Group vehicles set sales records in August, including best monthly sales ever by the Jeep Cherokee, Jeep Patriot and Dodge Journey. This was the Journey’s seventh-consecutive sales record this year. The Jeep Wrangler, Dodge Dart, Chrysler Town & Country, and Ram Cargo Van each recorded their best ever sales in the month of August. The Jeep and Ram Truck brands logged the largest percentage sales gains of any Chrysler Group brands during the month. Sales of the all-new 2015 Chrysler 200 mid-size sedan were up 39 percent in August compared with the previous month of July.
 
Chrysler Group finished the month of August with a 64 days supply of inventory (471,930 units). U.S. industry sales figures for August are internally projected at an estimated 17.4 million units Seasonally Adjusted Annual Rate (SAAR).

Jeep Brand
Jeep brand sales were up 49 percent, the brand’s best ever sales in the month of August and the second best sales month so far this year. The brand’s 49 percent increase was the largest percentage sales gain of any Chrysler Group brand for the month. The Jeep brand has set a sales record in each month this year, including the all-time sales record in May. The all-new Jeep Cherokee and the Jeep Patriot each turned in their best monthly sales ever. The Patriot’s 27 percent sales gain was the largest percentage year-over-year sales increase of any Jeep brand model in August. The Jeep Wrangler logged its best ever sales for the month of August. Wrangler sales of 17,988 units were second only to the model’s all-time record set in May of this year. Grand Cherokee sales were up 1 percent for its best August sales since 2003.
 
Ram Truck Brand
The Ram pickup truck logged its best August sales since 2003. Sales of the Ram pickup were up 33 percent in August, its 52nd-consecutive month of year-over-year sales gains. Ram Light Duty sales increased 31 percent in August while Ram Heavy Duty pickups were up 39 percent. Ram Truck brand sales, which include the Ram ProMaster van and Ram Cargo Van, were up 39 percent in August, the brand’s best August sales since 2005. It also was the brand’s best sales month so far this year. Sales of the new ProMaster van were up 36 percent compared with the previous month of July. It was the ProMaster van’s second best sales month since it was launched in October last year.
 
Production of Ram Heavy Duty trucks began August. The 2015 Ram Heavy Duty trucks own all three relevant titles in the segment: best-in-class power, towing capacity, and payload capacity, while delivering an impressive level of comfort and features unavailable elsewhere in the market.
 
Chrysler Brand
Chrysler brand sales were up 4 percent, the brand’s best August sales since 2007, driven by Chrysler 200 and Chrysler Town & Country sales.  Sales of the Chrysler 200 (including the 2014 and 2015 models) were up 7 percent compared with the same month a year ago.
 
Sales momentum of the all-new 2015 Chrysler 200 continued to build in August. Sales of the new 200 were up 39 percent compared with the previous month of July. The Insurance Institute for Highway Safety (IIHS) last month named the new 200 a Top Safety Pick +, its highest rating, when equipped with front crash prevention. The 200 is loaded with a comprehensive array of 60 active and passive safety and security features including driver-warning/assist systems and state-of-the-art occupant restraints. Sales of the Town & Country minivan were up 11 percent in August, the minivan’s best ever August sales.
  
Dodge Brand
Both the Dodge Journey and Dodge Dart set sales records last month. Journey sales were up 3 percent, the mid-size crossover’s best monthly sales ever. The Journey has been on a roll having set a sales record in each of the past seven months. Dodge Dart sales increased 22 percent, the compact car’s best ever sales in the month of August. The Dart’s increase was the largest percentage sales gain of any Dodge brand model in the month. The Dart has set a sales record in each of the past four months, including its best sales month ever in May. Sales of the Dodge Charger were up 10 percent, its best August sales in eight years. Dodge brand sales were down 6 percent in August compared with the same month a year ago.
 
Dodge is upping its high-performance game again with the unveiling of the new 2015 Dodge Charger SRT Hellcat in August. The new Charger SRT Hellcat will feature the supercharged 6.2-liter HEMI® Hellcat V-8 engine that produces 707 horsepower and 650 lb.-ft. of torque – making it the quickest, fastest, most powerful production sedan in the world, as well as the most capable and technologically advanced four-door muscle car in America.
 
FIAT Brand
Sales of the Fiat 500 were up 12 percent in August compared with the same month a year ago. It was the 500’s best August sales since 2012. FIAT brand sales were down 20 percent, due to a Fiat 500L recall affecting an estimated 29,500 vehicles in the U.S. and Canada. The vehicles will have their knee air bags replaced. This work will begin imminently.
 
Chrysler Group LLC U.S. Sales Summary August 2014
       
 Month SalesVol percent      Sales CYTDVol percent
ModelCurr YrPr YrChangeCurr YrPr YrChange
5003,3292,97612 percent23,87926,868-11 percent
500L331,214-97 percent8,2622,717204 percent
FIAT BRAND3,3624,190-20 percent32,14129,5859 percent
20010,81010,1397 percent64,14793,276-31 percent
3004,8875,909-17 percent34,82739,150-11 percent
Town & Country14,06512,63011 percent95,31180,06919 percent
CHRYSLER BRAND29,76228,6784 percent194,285212,495-9 percent
Compass4,7495,249-10 percent43,25237,24916 percent
Patriot9,1207,17027 percent60,84152,85715 percent
Wrangler17,98815,82514 percent120,113107,95711 percent
Liberty019-100 percent06,067-100 percent
Grand Cherokee18,23517,9761 percent123,017113,7918 percent
Cherokee18,6740NEW113,9330NEW
JEEP BRAND68,76646,23949 percent461,156317,92145 percent
Dart8,3906,90122 percent53,84057,914-7 percent
Avenger2,9056,351-54 percent47,68673,500-35 percent
Charger8,2117,44810 percent63,51764,629-2 percent
Challenger4,1824,392-5 percent34,75738,645-10 percent
Viper3861-38 percent43838115 percent
Journey9,1478,8903 percent63,45657,83410 percent
Caravan11,25712,569-10 percent92,79680,62415 percent
Durango5,7656,246-8 percent43,44739,6869 percent
DODGE  BRAND49,89552,858-6 percent399,937413,258-3 percent
Ram P/U43,77533,00933 percent283,256234,64221 percent
Cargo Van1,161578101 percent6,8126,08512 percent
ProMaster Van1,6580NEW8,5820NEW
RAM BRAND46,59433,58739 percent298,650240,72724 percent
       
TOTAL CHRYSLER GROUP LLC198,379165,55220 percent1,386,1691,213,98614 percent
       
          TOTAL CAR42,75244,177-3 percent323,091394,408-18 percent
          TOTAL TRUCK155,627121,37528 percent1,063,078819,57830 percent
       
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