Jaguar Land Rover says all of its new vehicles will be at least partially electrified by 2020.
The decision was announced Thursday in London and brings the British-based company in line with several other major producers moving away from relying solely on combustion engines.
Casey Parks, with the agency that handles the company's North American communications, says the global change means all new cars will either be all-electric or hybrids.
CEO Ralf Speth said the company's first fully electric performance SUV will go on sale next year as the Jaguar I-PACE.
He said the company, which is owned by India's Tata Motors, is embracing "fully electric, plug-in hybrid and mild hybrid vehicles."