Translations.com, the world’s largest privately held provider of language services and translation-related technologies, today announced the launch of Honda’s mobile website in Spanish. Translations.com provides Honda with language services and GlobalLink OneLink ® technology to support the launch and ongoing maintenance of the site.
With strong ties in the North American market, Honda has made it a long-term strategic goal to provide in-language web content for Spanish-speaking car buyers in the US. The car manufacturer engaged Translations.com to provide a streamlined technology solution that would allow them to keep the English and Spanish mobile websites in perfect sync, speed turnaround times for content updates, and eliminate manual project management processes.
Specifically designed to help companies rapidly and cost-effectively launch and manage multi-language websites, Translations.com’s GlobalLink OneLink technology detects changes to Honda’s English mobile site, routes them for translation to professional linguists, and then re-inserts completed translations automatically.
According to Translations.com’s Vice President of Content Solutions, Matt Hauser, “We believe that an emphasis on language is a key part of the success of Honda’s overall marketing strategy, and we're happy to play a role in providing services and technology that further our client's business goals.”