The State of B2B E-Commerce
As digital commerce has transformed all commerce over the last decade, customers have been offered increasing control over their buying experience. Ease of use, mobility, and consumerization of technology has increased customer demand for curated and personalized experiences, whether it is business or consumer commerce. The biggest gap in meeting these demands is in the B2B marketplace which is being pressed to offer the kind of digital experiences that shoppers in the consumer marketplace now take for granted.