Visibility, Structure Allow For Quicker Reaction, Improved Customer Service

Fri, 02/28/2014 - 1:46pm
Microsoft Dynamics

When Boa-Franc, a leading North American manufacturer of pre-finished hardwood floors, was looking to enhance its ERP and CRM software, it partnered with Edgewater Fullscope for help with Microsoft Dynamics AX and Dynamics CRM.

Since integrating the software, the company has been able to react more quickly to daily issues that might arise in manufacturing, sales, inventory or delivery – ensuring customers get the product they want, when they want it and without compromising quality. This enhanced visibility allows the company to track sales that are currently in progress or in the prospect phase, which means they can more closely monitor production resources and timelines in an extremely competitive marketplace.

Integration of more data from more areas of the company has aligned sales with the supply chain and manufacturing, ensuring Boa-Franc can adjust to fluctuations in production and inventory levels stemming from changes in product type or quantity. This dynamic also ensures that delivery and logistics functions are meshing with customer expectations. 

Implementation of ERP and CRM platforms can be daunting, but Boa-Franc feels the scalable and customizable elements of the software, its easy-to-use functionality, and Edgewater Fullscope’s expertise helped produce a smooth transition. Finally, Boa-Franc personnel have appreciated the ability to implement the software at their own pace, which has produced continuous improvement without placing excessive demands on employees or other company resources. 


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