The History of Clif Bar

Kevin Cleary, the CEO of Clif Bar explains the origin of the growing company. Legend has it that owner and founder Gary Erickson was on a long bike ride, dissatisfied with his energy bar, when it occurred to him to start making his own — with a little help from his mom.

Aug 15, 2013

Kevin Cleary, the CEO of Clif Bar explains the origin of the growing company. Legend has it that owner and founder Gary Erickson was on a long bike ride, dissatisfied with his energy bar, when it occurred to him to start making his own — with a little help from his mom.

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