DENVER, March 16, 2017 (PRNewswire) — Love Grown, a pioneering natural foods company based in Denver, Colorado, on Thursday announced a new strategic partnership with Cimbria Capital. Cimbria Capital is a private equity investment firm based in Texas with a focus on companies solving the world's most pressing challenges in agriculture, food, and water.
The partnership will engage Cimbria's management expertise and industry networks to prepare Love Grown's business platform for additional global expansion. Love Grown products are sold in more than 11,000 stores throughout North America, and its popularity reflects the growing demand for delicious, clean, and simple foods by health-conscious consumers.
"Love Grown has been so fortunate to become a trusted brand of thousands of consumers while changing the way they eat, buy, and think about food for their families," said Maddy Hasulak, CEO of Love Grown. "We believe healthy products should be available to as many people as possible, and Cimbria's management and market expertise will help us lay the foundation for Love Grown's expanded growth."
Global consumer preference for natural food is on the rise in families seeking nutritious and cost-friendly products that do not compromise on taste. Brands that innovate with certified GMO-free, gluten-free, and vegan product lines are especially in demand by Millennial moms and consumers turning towards more wholesome products to feed their families.
"Love Grown's healthy products are helping families mainstream wellness into their lives and this attribute has global appeal," said Noah J. Sabich, Director of Cimbria Capital. "We look forward to acting as a true partner with Love Grown's management to create long-term value as they expand operations and plan entry into new markets and geographies."
About Love Grown
Love Grown is a natural food company whose mission is to create delicious foods that are packed full of nutritional benefits, while educating kids, parents, and teachers on the importance of eating healthy. Founded in 2009, Love Grown first introduced Oat Clusters toasted granola in City Market (a subsidiary of Kroger). The company has since expanded into more than 11,000 retailers in the United States and Canada and offers an assortment of nutritionally-dense breakfast foods, including Hot Oats instant oatmeal cups, Super Oats hot cereal blends and packets, and Power O's and Kids cereals made from navy beans, lentils, and garbanzo beans.
About Cimbria Capital
Cimbria Capital is a private equity firm based in Texas conducting early stage buyout and growth capital investments in companies solving the world's most pressing challenges in agriculture, food, and water throughout North America and Europe.