Levi's Jeans: Yoga Pants Are Killing Their Business

Tim Higgins reports on Levi's attempt to adapt to the yoga pants era.

Jul 24, 2015

Tim Higgins reports on Levi's attempt to adapt to the yoga pants era.

Latest in Operations
23 Minutes of Downtime. Not a Minute of It in Any Report.
Sponsored
23 Minutes of Downtime. Not a Minute of It in Any Report.
August 17, 2026
I Stock 896358638
Cutting Tool Shipments Up 19% in the First Half
August 21, 2026
Ribbon-cutting ceremony at Fuchs Lubricants' Americas Technology Center, Taunton, Mass.
Fuchs Lubricants Opens New R&D Hub
August 21, 2026
Location Boise Idaho Site 03
Micron Unveils $10 Billion Research Hub in Idaho
August 21, 2026
Related Stories
Mnet 170804 Mitsubishi 1
Operations
Mitsubishi Won't Confirm Reports Of Illinois Plant Sale
Mnet 170802 Steelworkers 2
Operations
Union Expects Recall Of Laid Off Minntac Workers
Mnet 188145 Episode148 0
Operations
Engineering Newswire: F-35 Test Fires Gatling Gun
23 Minutes of Downtime. Not a Minute of It in Any Report.
Sponsor Content
23 Minutes of Downtime. Not a Minute of It in Any Report.
More in Operations
23 Minutes of Downtime. Not a Minute of It in Any Report.
Sponsored
23 Minutes of Downtime. Not a Minute of It in Any Report.
Most plants time the repair, but never the minutes before anyone responds. 
August 17, 2026
I Stock 896358638
Operations
Cutting Tool Shipments Up 19% in the First Half
June orders rose by 31.7% year-over-year.
August 21, 2026
Ribbon-cutting ceremony at Fuchs Lubricants' Americas Technology Center, Taunton, Mass.
Operations
Fuchs Lubricants Opens New R&D Hub
The “Americas Technology Center” will house research and technical support operations.
August 21, 2026
Location Boise Idaho Site 03
Operations
Micron Unveils $10 Billion Research Hub in Idaho
It will be the first dedicated memory research hub of its kind in the U.S.
August 21, 2026
Ep591
Operations
These 3D-Printed Concrete Shelters Can Save People During Tornadoes
But can they take a hit from a two-by-four traveling at 100 mph?
August 21, 2026
312443
Operations
Genentech Announces Manufacturing Expansion in Oregon
The new facility will support the manufacturing of drug delivery devices.
August 21, 2026
I Stock 2256128726
Automotive
Cleveland-Cliffs Announces $1 Billion Middletown Works Investment
Upgrades include a cogeneration facility that will capture blast furnace gas to generate electricity and steam for on-site consumption.
August 21, 2026
Heapum 1
Operations
Heat Pumps Recalled After Causing $2.7 Million in Fire Damage
The ventilation fan motor can short circuit if water gets on the circuit board.
August 20, 2026
I Stock 94567771
Operations
Industrial Production Up 0.2% in July
Most manufacturing sectors saw increases of more than 1%.
August 20, 2026
Health and Human Services Secretary Robert F. Kennedy Jr. speaks alongside President Donald Trump and Heidi Overton, deputy director of the White House Domestic Policy Council, in the Oval Office, Aug. 10, 2026.
Operations
Trump Picks a Top White House Aide to Lead the FDA
Overton is a medical doctor and deputy director of the White House Domestic Policy Council.
August 20, 2026
Dukane designs and manufactures state-of-the-art plastic welding technologies.
Operations
Crest Group Acquires Dukane to Add Ultrasonic Solutions, Plastic Joining to Portfolio
The partners are well-suited to scale specialized industrial businesses.
August 20, 2026
Ep590
Operations
Illegal Cookie Factory Caught Substituting Charcoal for Cocoa
It was also using several expired ingredients.
August 20, 2026
I Stock 2272364050
Operations
Amazon Picks U.S. Site for New Robotics Manufacturing Facility
It's expected to create 300 to 500 jobs.
August 20, 2026
Freedomeandglory V2
Operations
Made in America: Freedom and Glory
The untold story of American flag manufacturing excellence.
August 20, 2026
Nord Nordac On Web Rgb
Operations
Nord Expands Functional Safety Features for Decentralized NORDAC ON VFDs
Offering fail-safe controls and reduced wiring for modern automated production.
August 19, 2026