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How Leinenkugel Found Its Fans

Jake and Dick Leinenkugel speak to Daniel Roberts, Writer-Reporter for Fortune, about their decision to sell to Miller Brewing Company 25 years ago. The brothers say that their decision to sell gave the beer company the chance to reach a national audience.

Dec 13, 2013

Jake and Dick Leinenkugel speak to Daniel Roberts, Writer-Reporter for Fortune, about their decision to sell to Miller Brewing Company 25 years ago. The brothers say that their decision to sell gave the beer company the chance to reach a national audience.

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