Elgin, IL — HARTING announced a newly developed short film to reintroduce their Han-Modular product line to the industry. The protagonist of this new 90-second movie is an engineer who is struggling with a design. The solution is HARTING’s Han-Modular series which is illustrated as a robot that transforms as the engineer’s design changes. The film was developed with a Hollywood agency based in Chicago, IL.
"We wanted to do something different, something that the industry hasn’t seen before,“ said Christina Chatfield, Vice President of Marketing Communications and Digital Transformation of HARTING Americas. "At the same time, we wanted to do something that would excite and inspire engineers. We knew we had to do something big.“
This film marks the beginning of a new marketing campaign for the product that focuses on the benefits of the product line, which includes space-savings, design flexibility, IIoT compatibility and low-maintenance for the end user.
"Han-Modular is a very important product for the industry,“ said Cory Jenkins, Director of Product Management of HARTING Americas. "It was developed in 1996 with six modules. Now there are over 100 modules, and Han-Modular remains our fastest growing product line."
