COLUMBUS, OHIO -- Caster Connection, a manufacturer of casters and wheels and a distributor of national brand casters, wheels and hand trucks, launched the caster and wheel industry’s top eCommerce website, www.CasterConnection.com.
Caster Connection rolled out a new, more client-friendly version of its website in order to better serve current and prospective clients.
“The version of www.CasterConnection.com that preceded this new eCommerce version performed very well for us, but we wanted to reach prospective clients who desired to purchase online, so we dove into online sales after months of planning”, says Jeremy King, Caster Connection’s Marketing Manager. “This new version of our website allows current B2B clients to manage their account activity directly via our website, allows prospective B2B clients to learn more about us, and allows B2C clients to make purchases directly from our site. We’re very excited to have launched the industry’s most useful website.”
The most prominent piece of new functionality for Caster Connection’s website is the ability for visitors to make purchases directly from the website, rather than needing to request a quote for pricing as in the past. Other notable features of the new website include account management capability for current clients, 360 product views for most products, a thorough “Selecting the Right Caster” guide, more extensive catalog-searching options and overall improved ease of navigation.