Red Robin Serves Up The Cure Burger for Holiday Hangover Relief

The Cure Burger – a fire-grilled gourmet patty topped with chili, cheddar cheese, crispy bacon, mushrooms and a sunny-side up egg on a sesame seed bun and served with Bottomless Steak Fries – is just what the doctor ordered.

Mnet 140437 Hangovercureburgerlead

GREENWOOD VILLAGE, Colo. (PR Newswire) — Suffering from an in-law overdose? Recovering from a shopping overload? Planning on feeling a little fuzzy? With more than a third (35 percent) of Americans* planning to drink on New Year’s Eve already predicting a hangover on New Year’s Day, Red Robin Gourmet Burgers, Inc. has the perfect remedy for guests in need of some relief this holiday season! To ring in the New Year, the Gourmet Burger Authority will unveil The Cure Burger, available by request only at participating restaurants nationwide beginning January 1.Millions of drinking-age Americans believe food is the key to hangover relief, with almost half (46 percent) saying they eat to relieve a hangover**, according to a survey conducted by Kelton for Red Robin. Foods that the 21-and-over demographic name as top hangover cures are eggs (51 percent), breakfast meats (49 percent) and burgers (45 percent) – all included on The Cure Burger. Just over one third (34 percent) also include french fries and 30 percent put cheese on this list.
The experts at Red Robin know that after a long season of celebrating, The Cure Burger – a fire-grilled gourmet patty topped with chili, cheddar cheese, crispy bacon, mushrooms and a sunny-side up egg on a sesame seed bun and served with Bottomless Steak Fries – is just what the doctor ordered.“Sometimes the cure for too much – is more. More indulgence, more deliciousness, more of what you love. The Cure Burger includes all of Red Robin’s most popular toppings in one amazing burger, guaranteed to treat what ails you,” said Denny Marie Post, Red Robin’s senior vice president and chief marketing officer. “We want to do our part to help guests in-the-know recover from the holidays in a delicious way. Hurry to Red Robin for your relief – this prescription expires January 7.”

* An online study of Americans ages 21 and over
**Among respondents who drink alcohol and have experienced hangovers

More in Operations