PepsiCo Begins Retail Sales Of ‘Craft’ Soda Brand

PepsiCo hopes to combat sliding soft drink sales with a new line of "craft" sodas.

(Image credit: PepsiCo)
(Image credit: PepsiCo)

PepsiCo hopes to combat sliding soft drink sales with a new line of "craft" sodas.

The maker of Pepsi and Mountain Dew announced last week that its Stubborn brand will be sold at major retailers nationwide beginning Monday.

The company says that the sodas are made with cane sugar and Stevia — rather than high fructose corn syrup and artificial sweeteners — and will contain between 90 and 100 calories in each 12-ounce glass bottle.

"We gave it that name because we don't compromise on our ingredients, flavors or the way the product is experienced," Megan Gagnon, the Stubborn brand's marketing director, said in a statement.

The soda will be sold in five flavor varieties: Agave Vanilla Cream Soda, Black Cherry with Tarragon, Classic Root Beer, Lemon Berry Acai and Orange Hibiscus. The company also announced a marketing campaign led by "The Walking Dead" creator Robert Kirkman.

(Image credit: PepsiCo)(Image credit: PepsiCo)

The Stubborn brand launched last year as a fountain soda in select food service locations.

PepsiCo is in the midst of a concerted effort to focus on "craft" or "premium" products as the nation's soft drink giants deal with a consumer marketplace that increasingly turned against sugary drinks.

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