Volvo brought in a stockpile of journalists and reporters to see the latest model of its S60 sedan, with the City Safety crash-avoidance system, which is meant to use multiple sensors to help a driver stop quickly enough to prevent a rear-ending accident. Volvo drove a semi out onto their test track, and then launched one of their S60s at 30 mph, a perfect speed for demonstrating the effectivenss of their new system. But something went wrong.
Volvo engineers blame the issue on a battery problem caused my human error, but the failed demonstration proved one thing to me: I'd rather rely on my own foot than a newflanged system with a subpar track record.
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Have any comments or questions about our Thursday video editions of IMPO Insider? Or do you have a video you'd like to see featured in one of our deployments? Email me at Joel.Hans@advantagemedia.com.