The Convergence of the Enterprise Sales Model

Buyers who are demanding a more personalized omnichannel experience, similar to what they experience in their personal shopping, are transforming B2B sales processes. This paper lays out why this transformation should be on the minds of many if not most B2B organizations. This document helps guide relevant stakeholders within B2B organizations to develop and execute plans to increase their eCommerce proficiency with the goal of increasing sales, profits, customer retention and customer satisfaction.