COVID-19 Forces Ford to Delay Bronco Launch

The wait list could stretch up to 18 months.

Supply chain problems are forcing Ford Motor to delay the launch of the much anticipated Bronco SUV.

Initially, the carmaker targeted Spring 2021. Now, deliveries have been pushed back to summer as some of Ford's suppliers face COVID-related challenges. 

According to Reuters, a Ford spokesman specifically identified tooling work as the cause, and he wouldn't confirm whether or not another delay was possible. Though, he says the company is monitoring the outbreak closely. 

According to the company, the delays are specific to suppliers and not at Ford's Michigan Assembly Plant charged with building the vehicle. 

While Ford has been mum on specifics, the Detroit Free Press reports that the delay involves the production of the Bronco's removable top.

Initially, customers were going to be able to place orders starting Monday, December 7, 2020, but Ford has pushed that process to January 2021.

The delays impact the 2- and 4-door full-size versions. The smaller, less expensive Bronco Sport, which is made in Mexico, is still on track and arriving at dealerships soon.

The company has reportedly received anywhere from 150,000 to 230,000 reservations for the Bronco. The wait list could stretch up to 18 months. 

The base 2-door Bronco starts at $28,500, the 4-door at $33,200, and the less expensive Sport starts at $26,660.


 

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