The Chinese drank 11 billion liters of Baijiu last year, making it the most consumed spirit by volume. After suffering a significant loss in revenue, Sichuan Swellfun CEO Jim Rice is hoping a new approach will reinvigorate the business.
The Chinese drank 11 billion liters of Baijiu last year, making it the most consumed spirit by volume. After suffering a significant loss in revenue, Sichuan Swellfun CEO Jim Rice is hoping a new approach will reinvigorate the business.
The Chinese drank 11 billion liters of Baijiu last year, making it the most consumed spirit by volume. After suffering a significant loss in revenue, Sichuan Swellfun CEO Jim Rice is hoping a new approach will reinvigorate the business.