This year, the cost of a thirty second Super Bowl ad is approximately $4.5 million, $500,000 more than last year. While this price tag would be a deterrent for many, one manufacturer is willing to spend their entire year's advertising budget for the exposure.
Loctite is a 52-year-old Ohio based super glue company who will be featured in one of the Super Bowl’s coveted commercial slots. “Our goal is to make Loctite famous,” brand director Pierre Tannoux says.
What do you think?
Do you think this is a good strategy for Loctite? Do you think the results of one Super Bowl ad will be enough to warrant the expense?