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Xiaomi CEO: Don't Call Us China's Apple

7.45 million pre-orders and 100,000 sold out in 90 seconds – China's new and popular low-cost smartphone went on sale this week. China's Xiaomi has sparked a frenzy with a low-cost smartphone that may help the tech firm widen its lead over Apple in the local market, but CEO Lei Jun says it has very different ambitions.

7.45 million pre-orders and 100,000 sold out in 90 seconds – China's new and popular low-cost smartphone went on sale this week. China's Xiaomi has sparked a frenzy with a low-cost smartphone that may help the tech firm widen its lead over Apple in the local market, but CEO Lei Jun says it has very different ambitions. 

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