Behind the Brand: Heineken

Nina dos Santos speaks to Hans Erik Tuijt, Global Sponsorship Director of Heineken about their sponsorship of global sporting events such as UEFA Champions League and what opportunities and challenges those deals pose for a brand.

Aug 17, 2015

Nina dos Santos speaks to Hans Erik Tuijt, Global Sponsorship Director of Heineken about their sponsorship of global sporting events such as UEFA Champions League and what opportunities and challenges those deals pose for a brand.

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