VIDEO: Businessman Hopes to Save Oldest Distillery in the World

The Chinese drank 11 million liters of Baijui last year, making it the most consumed spirit by volume. After suffering a significant loss in revenue, CEO of China's Sichuan Swellfun Jim Rice is hoping to save the oldest distillery in the world.

Oct 20, 2014

The Chinese drank 11 million liters of Baijiu last year, making it the most consumed spirit by volume. After suffering a significant loss in revenue, CEO of China's Sichuan Swellfun Jim Rice is hoping to save the oldest distillery in the world. Seth Doane reports.

Latest in Home
Futuristic car interior with digital dashboard displays and blue holographic interface elements representing autonomous vehicle technology
Automotive Execs Predict a New Competitive Order by 2035
October 22, 2026
Five tactical military working dogs in combat gear standing in desert landscape with 'Warbound' title text
Startup Seeks to Bioengineer War Dogs Fitted with Cybernetic Enhancements
October 23, 2026
Industrial safety cage with mesh panels and yellow-black striping in warehouse facility
How Vertical Lifting Strategies Enable Facilities to Grow Up—Not Out
October 22, 2026
Group of business professionals posing at Mitsubishi Power corporate event with flags and branded backdrop
Mitsubishi Power's $490M Investment in Georgia to Support Rising Power Generation Demand
October 23, 2026
Related Stories
Mnet 125465 Chemplantexplosion
Safety
Tennessee Fines Chemical Plant $25,000 In Hydrogen Explosion
More
Futuristic car interior with digital dashboard displays and blue holographic interface elements representing autonomous vehicle technology
Automotive
Automotive Execs Predict a New Competitive Order by 2035
Technology will define market leadership while China strengthens its position as a growing force.
October 22, 2026
Five tactical military working dogs in combat gear standing in desert landscape with 'Warbound' title text
Software
Startup Seeks to Bioengineer War Dogs Fitted with Cybernetic Enhancements
The program is backed by tech that may have resurrected the dire wolf.
October 23, 2026
Industrial safety cage with mesh panels and yellow-black striping in warehouse facility
Operations
How Vertical Lifting Strategies Enable Facilities to Grow Up—Not Out
Solving urban space limitations.
October 22, 2026
Group of business professionals posing at Mitsubishi Power corporate event with flags and branded backdrop
Energy
Mitsubishi Power's $490M Investment in Georgia to Support Rising Power Generation Demand
The project will add 450,000 square feet to an existing facility.
October 23, 2026
Boom Supersonic engine cross-section showing internal turbine components and mechanical assembly
Aerospace
Boom Unveils U.S. 'Superfactory'
"It's time to go big."
October 23, 2026
Industrial robotic welding facility with orange automation equipment and American flag in warehouse setting
Automation
Formic Raises $50 Million to Scale Physical AI Across U.S. Manufacturing
The company operates hundreds of robots across more than 100 facilities in over 30 states.
October 23, 2026
Gloved hand holding a brass gas regulator valve with pressure gauges and black control knob in laboratory setting
Energy
U.S. Designates Helium as Critical Material, Citing Semiconductor Importance
U.S. production of helium is constrained.
October 23, 2026
Aerial view of industrial facility with blue-roofed buildings, storage tanks, and surrounding agricultural fields near a river
Energy
Startup's New Manufacturing Approach Could Rejuvenate Nuclear Power Industry
It's relying on prefabrication at shipyards.
October 22, 2026
I Stock 184056989
Supply Chain
Cutting Tool Shipments Up Over 30% in August
Shipments through the first eight months of the year were up 22%.
October 22, 2026
Sonic S19 tool chest with red and black drawers, stainless steel top, and paper towel holder on casters
Operations
NEXT S13 Toolbox a Heavy-Duty, Multi-Zone Workshop on Wheels
The 13-drawer unit delivers high-capacity storage, full-extension drawers, anti-tilt safety and SFS integration.
October 22, 2026
Aerial view of large industrial warehouse facility with white roof and blue walls in rural landscape
Automotive
Hyundai's Trailer Subsidiary Doubles Down in Illinois, Adding More Jobs
Another shift will mean more than 1,000 new jobs.
October 22, 2026
BMW logo mounted on modern building with cylindrical towers and blue sky background
Operations
BMW's Six-Figure Severance Offer Causes HR Site to Crash
The automaker is also offering a “turbo bonus.”
October 22, 2026
Military MLRS launcher firing a long-range missile in a forest clearing with smoke and flames visible
Operations
L3Harris Opens Solid Rocket Motor Factory in Arkansas
The facility was designed to double current capacity.
October 22, 2026
Modern Carrier HVAC dealership facility with white exterior, blue signage, and yellow equipment canopy under blue sky
Operations
Carrier Commits $600M to Expand U.S. Manufacturing Capacity
The investment will create 1,500 manufacturing, engineering and other jobs.
October 22, 2026
Man in black suit with fist gestures against patriotic blue background with stars
Automotive
A SpaceX-Tesla Megamerger Could Benefit Both Companies and Elon Musk's Personal Fortune
It would be the world's biggest deal for the world's richest man.
October 22, 2026