VIDEO: Businessman Hopes to Save Oldest Distillery in the World

The Chinese drank 11 million liters of Baijui last year, making it the most consumed spirit by volume. After suffering a significant loss in revenue, CEO of China's Sichuan Swellfun Jim Rice is hoping to save the oldest distillery in the world.

Oct 20, 2014

The Chinese drank 11 million liters of Baijiu last year, making it the most consumed spirit by volume. After suffering a significant loss in revenue, CEO of China's Sichuan Swellfun Jim Rice is hoping to save the oldest distillery in the world. Seth Doane reports.

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