The Chinese drank 11 million liters of Baijiu last year, making it the most consumed spirit by volume. After suffering a significant loss in revenue, CEO of China's Sichuan Swellfun Jim Rice is hoping to save the oldest distillery in the world. Seth Doane reports.
VIDEO: Businessman Hopes to Save Oldest Distillery in the World
The Chinese drank 11 million liters of Baijui last year, making it the most consumed spirit by volume. After suffering a significant loss in revenue, CEO of China's Sichuan Swellfun Jim Rice is hoping to save the oldest distillery in the world.
Oct 20, 2014