Luxury Vodka: The Art And Science Of Crafting A Brand

Pernod Ricard is doubling down with Absolut Elyx in a quest to dethrone Grey Goose.

Forbes
Aug 14, 2015

Pernod Ricard is doubling down with Absolut Elyx in a quest to dethrone Grey Goose.

Latest in Home
I Stock 1396614976
J&J Says It Will Spend $2B to Expand Biopharmaceutical Manufacturing in U.S.
September 17, 2025
Investment Pr Header Image Abb Factory
ABB to Invest $110 Million in 4 U.S. Plants
September 17, 2025
Osha
Fall Protection Leads OSHA’s Top 10 Safety Violations for 15th Straight Year
September 17, 2025
CEO of Nvidia Jensen Huang speaks during a press conference at the Mandarin Oriental Qianmen after attending the third China International Supply Chain Expo, in Beijing, July 16, 2025.
Nvidia CEO Huang Says He's Disappointed by China Chip Curbs
September 17, 2025
Related Stories
Mnet 40780 Nanalksd
Industry 4.0
The Myth Of America's Manufacturing Renaissance: Q&A With Adams Nager
Mnet 40203 Minimum Wage Protester Ap Img 5 2
Supply Chain
Will 2015 See A Boost In The Federal Minimum Wage?
Mnet 125465 Chemplantexplosion
Safety
Tennessee Fines Chemical Plant $25,000 In Hydrogen Explosion
More
I Stock 1396614976
Operations
J&J Says It Will Spend $2B to Expand Biopharmaceutical Manufacturing in U.S.
The company plans to soon share plans for additional U.S. factories.
September 17, 2025
Investment Pr Header Image Abb Factory
Automation
ABB to Invest $110 Million in 4 U.S. Plants
Creating nearly 200 new jobs, the investment will support expected future growth in key industries.
September 17, 2025
Osha
Safety
Fall Protection Leads OSHA’s Top 10 Safety Violations for 15th Straight Year
The preliminary data highlights persistent compliance issues.
September 17, 2025
CEO of Nvidia Jensen Huang speaks during a press conference at the Mandarin Oriental Qianmen after attending the third China International Supply Chain Expo, in Beijing, July 16, 2025.
Operations
Nvidia CEO Huang Says He's Disappointed by China Chip Curbs
Beijing regulators also targeted the company, accusing it of antitrust breaches.
September 17, 2025
9704
Operations
Regional Manufacturing: The Future of a Resilient Industry
Regional manufacturing can be competitive secret weapon to break free from global supply chains.
September 16, 2025
A Costco Wholesale is seen July 15, 2025, in Nashville, Tenn.
Recalls
Costco Recalls Prosecco Because Bottles Could Shatter Without Warning
There is no word regarding how many affected bottles were sold or how the problem was discovered.
September 16, 2025
A sign marks the entrance of the Boar's Head processing plant in Jarratt, Va., on Thursday Aug. 29, 2024.
Safety
Congress Asks Whether Boar's Head Deli Meat Plant Tied to Deadly Outbreak Will Be Fit to Reopen
A deadly outbreak exposed shocking food safety failures at the major deli meat manufacturer.
September 16, 2025
A Tesla model Y and other Telsla vehicles sit at a dealership, Wednesday, March 19, 2025, in Kennesaw, Ga.
Automotive
NHTSA Investigating Tesla Door Handles That Could Trap Passengers
The agency received nine reports of people being unable to open the doors.
September 16, 2025
A worker holds a sign reading 'investing instead of saving' during a nationwide warning strike of the union IG Metal at the car maker FORD factory in Cologne, Germany, Germany, Oct. 29, 2024.
Automotive
Ford to Cut Up to 1,000 Jobs at German Plant as EV Demand Lags
The factory will move to one shift per day instead of two.
September 16, 2025
A long line of unsold 2024 R1S electric utility vehicles sits at a Rivian service center Nov. 26, 2024, in east Denver.
Automotive
It's 'Do or Die' for EV Maker Rivian
The company just started long-delayed work on a $5 billion facility in Georgia.
September 16, 2025
Manufacturing
Supply Chain
U.S. Among Top 3 Markets Manufacturers Are Leaving
Nearly 54% of U.S. organizations report substantial revenue declines in the last year.
September 16, 2025
The current Ford World Headquarters is seen, Thursday, Sept. 11, 2025, in Dearborn, Mich.
Automotive
Ford Moving World Headquarters for First Time in 70 Years
But the carmaker didn't move too far.
September 15, 2025
Ep423
Video
Former Employee at DVD Maker Gets Nearly 5 Years for Stealing 'Blockbuster Movies'
The most significant losses likely came when he stole a copy of "Spider-Man: No Way Home."
September 15, 2025
Tim236
Today in Manufacturing Podcast
Crown Royal Factory Fight; Hyundai Immigration Raid; Tyson Exec Ousted | Today in Manufacturing Ep. 236
Also on the podcast, ConocoPhillips to lay off thousands, Weaber catches fire in Pennsylvania, U.S. Steel closing plant in Illinois, JLR restart could take much longer and addressing critical problems with railroad bridges.
September 15, 2025
Lengths of glass move down a quality control line during a tour of Corning's iPhone glass manufacturing facility Friday, Sept. 12, 2025, in Harrodsburg, Ky.
Operations
Apple Deepens Ties to Kentucky Plant That Makes Cover Glass for iPhone, Apple Watch
The specialty glass maker says it plans to triple production capacity, increasing workforce by 50%.
September 15, 2025