According to recent research from Mintel, 84 percent of Americans who buy 'free-from' foods do so because they are seeking out more natural or less processed foods. So exactly which 'free-from' claims do consumers consider most important? Find out by watching this video from The Lempert Report.
According to recent research from Mintel, 84 percent of Americans who buy 'free-from' foods do so because they are seeking out more natural or less processed foods. So exactly which 'free-from' claims do consumers consider most important? Find out by watching this video from The Lempert Report.