Two shrink-wrapped shelf-ready trays form one secure cube bundle that can be stacked to form a stable pallet load. Then at the end of their journey the trays are separated from the bundle and easily placed onto retail shelves. For retailer convenience, the Retail-ready Shipper can be configured with trays combined in nose-to-nose, back-to-back or side-by-side orientations to meet stock handling requirements. At the retail location, encapsulating film is quickly removed and the trays are ready for stocking—primary containers do not have to be removed from the trays. Each tray also serves as an attractive multipack that can encourage higher volume retail sales. Shippers use 11% to 30% less packaging material than conventional secondary packaging.