New York — Ford is launching a car-sharing program in six U.S. cities and London.
The automobile maker said late Tuesday the pilot program will be available to customers that finance their vehicles through Ford Motor Credit. Customers will be able to rent their vehicle to pre-screened drivers for short-term use, helping to defray some vehicle costs.
Ford Motor Co. said that 14,000 customers in the U.S. will be invited to participate, along with 12,000 in London.
U.S. customers will partake through ride-share company Getaround, while London customers will use easyCar Club.
The program runs through November.
Ford's announcement comes as automakers are trying to contend with people being less reliant on vehicle ownership. Services like Zipcar, Uber and Lyft have made it easier for individuals to get around without owning a car.