Sir Kensington's Raises $8.5M in Effort to Reach More Consumers

New York-based condiments company Sir Kensington's last week announced a round of equity funding worth $8.5 million.

Mnet 146392 Sir Ken Lead

New York-based condiments company Sir Kensington's last week announced a round of equity funding worth $8.5 million.

The company, which labels its ketchup, mustard, mayonnaise and other products as "all-natural" and verified by the Non-GMO Project, will use the funding to further expand its market reach.

Founded in 2008, Sir Kensington’s claims to be the fastest-growing condiment brand in Whole Foods stores and offers its ketchup in Ritz Carlton, Bareburger, PJ Clarke's, The Spotted Pig and other restaurants.

"Through this partnership, we'll be able to take what we've done at a small scale and bring it to more people than ever," said co-founders Mark Ramadan and Scott Norton.

The funding effort was led by Verlinvest, a family-owned private equity group with stakes in several other natural food companies.

Verlinvest board chairman Frédéric de Mevius said that his firm's international connections would benefit Sir Kensington's despite the relatively modest investment.

"We look forward to furthering this brand's reach as the leading premium condiment company," said de Mevius.