DUBLIN, Ireland — Research & Markets has announced the addition of the "Growth Opportunities in Soft Drinks" report to their offering.
The soft drinks industry is a more challenging environment than ever before. While there exists a renewed focus on value for money, consumers continue to demand premium products that meet their health, indulgence and convenience needs. This report highlights best-practice across global markets in meeting this challenge and helps manufacturers to target their NPD budget to the most effective uses.
- In developed-world markets, traditional categories such as carbonates are stagnating, while the trend to upselling consumers to premium categories such as energy drinks and smoothies that thrived during the 2000s has been impacted by recession and discretionary consumer spending cuts in many developed economies.
- The fastest growing drinks category from 2010-2015 will be functional drinks, which will grow at 5.0% per year to reach $61 billion. Bottled water will grow at 4.8% driving the total market to $125 billion, while concentrates will be the third-fastest-growing category at 3.3%.
- Low or no growth in most western economies is a given for the next three years. In the short term, rising Chinese consumer spending creates opportunities in the beverage sector, but in the long run it is likely to lead to Chinese drinks companies that represent serious competition to existing market players, not just in China but worldwide.
Key Topics Covered:
Major country profiles
Innovation & new product development
Consumer trends driving innovation
The future of innovations in soft drinks