Daily Sound Bite: Hershey Rolls Out New Candy Brand

The Hershey Co. is launching its first new candy brand in 30 years. Lancaster, a soft caramel creme line, will debut at the same time in the U.S. and China. Steven Schiller, senior vice president of sweets and refreshment, said caramel is a fast-growing category globally.

Mnet 132437 Hershey Caramel Lead

The Hershey Co. is launching its first new candy brand in 30 years. Lancaster, a soft caramel creme line, will debut at the same time in the U.S. and China. Steven Schiller, senior vice president of sweets and refreshment, said caramel is a fast-growing category globally. He said:

"It is one of the fastest growing segments in the food industry."

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