Photo of the Day: Maine Seeks to Bolster Lobster Sales

Maine's lobster industry is trying to market its brand more broadly and increase sales of the state's best-known seafood. The annual marketing budget for lobsters will increase more than six-fold to $2.2 million under a law taking effect in October.

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(AP) — In this undated file photo, a sternman holds a lobster caught off South Bristol, Maine. California has its raisins, Florida has its oranges and Massachusetts has its cranberries.

In the coming months, a new marketing strategy will be launched that aims to bolster the brand and sales of Maine lobster.(AP Photo/Robert F. Bukaty, File)