Photo of the Day: Pepsi's New Shape

Pepsi's new 20-ounce bottle has a contoured bottom half that appears easier for holding, and the wraparound label is shorter so that more of the drink is exposed. The change follows a number of splashy moves in the past year by PepsiCo to improve results for its namesake soda, including a multiyear deal to sponsor the Super Bowl halftime show and a wide-ranging deal with the pop star Beyonce.

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(AP) — This product image provided by Pepsi shows the new shape for the 20-ounce bottle.

The new bottle has a contoured bottom half that appears easier for holding, and the wraparound label is shorter so that more of the drink is exposed. The change follows a number of splashy moves in the past year by PepsiCo to improve results for its namesake soda, including a multiyear deal to sponsor the Super Bowl halftime show and a wide-ranging deal with the pop star Beyonce. (AP Photo/Pepsi)

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