ABA and IDFA Agree on Collaborative Effort

The American Beverage Association (ABA) and the International Dairy Foods Association (IDFA) have agreed to take an active role in each other's trade shows. IDFA and Worldwide Food Expo are endorsing the ABA-sponsored InterBev 2006 this fall in Las Vegas, and ABA is endorsing IDFA's Worldwide Food Expo 2007 in Chicago.
             As part of the alliance, both ABA and IDFA will promote each other's events with their membership and stakeholders, and will also offer exclusive programming at each event geared toward beverage and dairy audiences. The associations will each host prominent pavilions at the other's show.
             InterBev and Worldwide Food Expo have in common that they are both customer-owned tradeshows, which ensures a strong showing of buyers focused on suppliers to these industries.
                  ABA recently re-acquired InterBev, which will be held October 23-25, 2006, at the Sands Expo Center in Las Vegas. More information can be found at www.InterBev.com.
             Worldwide Food Expo (WWFE) will take place October 24-27, 2007, at McCormick Place in Chicago. Exhibit information is currently available at www.cmgexpo.com/idfa or www.idfa.org.