OMAHA, Neb. (PRNewswire) — There is a new reality when it comes to grocery shopping in the U.S.—consumers want simple foods they can prepare at home and that don't compromise on quality. This shift comes at a time when many people hope that the pains of the recession are fading away and that they will have more money to spend on food in 2010. Americans now expect their favorite brands to deliver simple and straightforward foods that taste great to the entire family.
Food brands understand that without consumers' trust, their future is bleak. Phil Lempert, the Supermarket Guru, works closely with ConAgra Foods and its retailers to analyze trends in the industry. Lately, he has seen many brands go back to their roots for inspiration or slim down their ingredient labels to provide the utmost quality to customers.
"Americans are taking a hard look at every aspect of their food, from where it comes from to what's on the ingredient label," said Lempert. "Major brands are responding in positive ways to ensure they meet these consumer demands in 2010."
Lempert has compiled his observations into seven trends that Americans can expect to see in 2010: