LONDON (Leatherhead Food Research) — Leatherhead Food Research, a leading UK-based independent research organisation, has predicted the food and drink trends set to make an impact in 2012.
“2012 looks set to be one in which on-going trends will be stretched to their full potential, particularly as consumer concerns about health and wellness have prevailed and continue to be high on the agenda,” says Laura Kempster, Senior Market Analyst. “Coupled with this, the uncertain economic future continues to affect both industry and consumers with a ‘tightening of belts’ attitude still very much affecting spending and investment.”
The 10 food and drink trends that Leatherhead has identified are: health and wellness, sustainability, convenience, flavour solutions, ‘free from’, natural, affordable luxuries, location, over 55s and softer claims.
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