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Medical Device Innovator Gives Customers a Healthy Web Experience With Sitecore

Sitecore ( announced today that Astra Tech ( , a global medical device manufacturer, has selected Sitecore's software to dynamically enhance 100 websites in many different countries. Sitecore and... () -

Sitecore ( announced today that Astra Tech ( , a global medical device manufacturer, has selected Sitecore's software to dynamically enhance 100 websites in many different countries. Sitecore and partners, Omega Point ( and Lionbridge Technologies, Inc. ( , will enable Astra Tech to deliver consistent, targeted customer interactions across its websites in 12 different languages.

"Sitecore CMS is proven and gives us excellent language support, creating a more consistent Web experience across sites," said Lars Henrikson, senior vice president, Astra Tech. "Sitecore is also a leader and visionary who we feel confident will be able to support our future needs, which includes advanced integration."

As Astra Tech continues to innovate in the medical device field, it's imperative that its website content reflect accurate, timely information across multiple languages. With Sitecore's Web platform, Astra Tech can effectively communicate to key stakeholders and support future Web strategies.

Working with partner, Omega Point, Sitecore's Content Management System ( (CMS) software will replace Astra Tech's proprietary system to create rich interactive websites for its diverse global customer base. "We are pleased to be collaborating with Astra Tech and Sitecore to create a consistent Web experience that accelerates Astra Tech's business and communication strategies," said Michael Ortelind, chief executive officer, Omega Point Gothenburg.

"The collaboration of Sitecore, Lionbridge and Omega Point, provides Astra Tech with a powerful Web translation strategy that will yield significant results in overall global communications," said Magnus Winterman, managing director, Sitecore Sweden. "Astra Tech has an ambition to save both time and money by streamlining the entire process of managing and publishing multilingual content -- an important business goal in today's economic climate."

About Astra Tech Astra Tech AB, a business in the AstraZeneca Group, is the world leader in developing, manufacturing and marketing of dental implants and advanced medical devices within urology and surgery. An innovation-driven company that since 1948 through continuous research and development has found new, cost effective solutions for health care with the goal of improved quality of life.

About Omega Point Omega Point is a consulting company with 140 employees in Sweden and customer offerings such as: eBusiness, security, advice and expert consultancy with offices in Stockholm, Gothenburg, Malmo, Falun och Kalmar.

The busniess unit Omegapoint E-business delivers IT- and operation support in order to develop our customers marketing and sales. Among the customers there are for example Volvo AB, Volvo Cars, SVT, Saab, General Motors, TV4, Malmo Aviation, Telia, SEB, Swedbank, Mercedes-Benz and BRIO.

About Sitecore Sitecore redefines how organizations engage with their customers online, powering experiences that can sense and adapt to a customer's needs to increase revenue and customer lifetime value and satisfaction. Sitecore was the first Web Content Management system (WCM) to incorporate marketing automation, intranet portal, e-commerce, Web optimization, social media and campaign management technologies into a cohesive, integrated open platform. Sitecore's software makes it easy for businesses to identify, serve, engage and convert new customers online.

Sitecore's broad choice of capabilities enable marketing professionals, business stakeholders and information technology teams to rapidly implement, measure and manage a successful website and online business strategy. Its powerful development platform, integrated marketing automation tools and intuitive editing workspace enables successful websites of all types.

Thousands of public and private organizations have created and now manage more than 27,000 dynamic websites with Sitecore including ATP World Tour, Computer Associates, ISS, Lloyd's of London, Microsoft, Omni Hotels, Siemens, Thomas Cook and The Knot.

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