ALBANY, N.Y. (AP) — Uber may have failed with its bid to expand into upstate New York, but it's not giving up — and it's turning to ice cream to sweeten the offer.
The app-based ride-hailing company will deliver free ice cream in Albany, Utica and Buffalo on Friday as part of a larger ice cream giveaway in 400 cities around the world where Uber operates.
New York lawmakers adjourned last month without passing legislation allowing Uber to expand outside New York City. Buffalo is the largest U.S. city without Uber.
The company is expected to try again next year.
Uber's New York general manager Josh Mohrer says the company wants to ensure upstate residents can participate in the ice cream promotion — even if they still can't get a ride.