NEW YORK (AP) — The University of Maryland is acknowledging the "shortcomings" of its study that touted the benefits of a company's chocolate milk in improving the cognitive functions of high school football players.
The university says it is pursuing a "swift and comprehensive response" that includes the removal of the press release about the study on Fifth Quarter milk from its website.
The school launched the review after being criticized for a questionable press release about the study, which appeared to underscore conflicts-of-interest that can arise when companies back scientific research about their products. The study was funded through a university program intended to boost Maryland's economy.
Fifth Quarter Fresh says its milk comes from "super, natural" cows and has higher amounts of protein, electrolytes, calcium and carbohydrates.