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The Mazda MX-5 is the new world car of the year heading into the New York International Auto Show which opens to the public this morning.

THIS-MORNING-11

MORNING-11

York International Auto Show which opens to the public this morning.>

yesterday from auto journalist.>

NORAH O`DONNELL: The Mazda MX-5 is the new world car of the year heading into the New York International Auto Show which opens to the public this morning. The vibrant roadster beat out Mercedes and Audi to earn the honor yesterday from auto journalist. But Kris Van Cleave shows us how flashy sports cars are not the most common trend this year. He reports from the Javits Center here in Manhattan which is hosting the auto show.

(Begin VT)

KRIS VAN CLEAVE: To make headlines at the auto show on the world`s biggest stage, you need the world`s biggest stars. Matthew McConaughey kicked off the New York International Auto Show--

MATTHEW MCCONAUGHEY: I`m excited to see this new Concept.

KRIS VAN CLEAVE: --with a flashy debut of the eye catching Lincoln Navigator Concept. Like so many of the cars here, it boasts lots of screens and integrated technology.

MARK FIELDS (Ford Motor Company President & CEO): The vehicle, automotive that is the ultimate mobile device. If a consumer wants to bring their phone into their vehicle and use and access their phone with the same interface we want to offer that for them.

KRIS VAN CLEAVE: Ford is working to position itself not only as a carmaker but also as a tech company.

(Excerpt from FordPass ad)

KRIS VAN CLEAVE: It`s new app FordPass is a bit iTunes meets Uber.

When you started at Ford, did you envision a day where we would be talking about how Ford would move into the hand-held digital landscape?

MARK FIELDS: When I first joined Ford, we were a manufacturing company. We are now a manufacturing and a technology company. And as we go forward as our vehicles become part of the internet of things, we will also be a information company.

KRIS VAN CLEAVE: And information abounds on the tablet-sized displays inside new vehicles from entry level to high-end luxury. CNET`s Tim Stevens.

Can you successfully launch a car now that doesn`t integrate with a phone and all of that technology that we carry with us?

TIM STEVENS: It`s pretty hard to imagine a modern car having any kind of success without the ability to talk to our mobile device because they are such a huge and important part of our lives.

KRIS VAN CLEAVE: David Strayer a researcher for the AAA Safety Foundation insists with all the tech and cars comes distraction. Studies show a driver`s eyes leave the roads for an average of five seconds to send a text message and at highway speeds you`d cover a football field by the time you hit send.

DAVID STRAYER: The temptation is to think that just because it`s in the car it`s safe to use it and that just isn`t so. I think we need to really tread carefully when we are introducing new technologies into the vehicle because some of that may actually compromise safety on the roadway.

KRIS VAN CLEAVE: But smarter cars can mean smarter safety. This month twenty automakers agreed to make automatic braking standard in new vehicles by 2022.

BILL FAY (Toyota Division Group Vice President & General Manager): With the automatic braking and the lane departure alert and automatic high beams, that`s going to allow some safety to be built around some of this technology that will just help and enable the consumer to drive more safely.

KRIS VAN CLEAVE: For CBS THIS MORNING, Kris Van Cleave, New York.

(End VT)

NORAH O`DONNELL: I like to see the safety are among the top advances that are being made in the cars, you know.

CHARLIE ROSE: Yeah. And-- and the interesting thing about it is when the CEO of Ford says we`re no longer just a manufacturing company, we`re a technology company.

NORAH O`DONNELL: Yeah, that`s right.

GAYLE KING: I do worry about the distraction, though I love all the bells and whistles in the car, but I do worry a little bit about adding more distracting things.

NORAH O`DONNELL: So our Honda minivan is a 2008 and it is shot, man. It is just--

CHARLIE ROSE: But what are we going to get?

NORAH O`DONNELL: I don`t know.

GAYLE KING: Well, you need to get a new car, Norah.

NORAH O`DONNELL: Oh, my God. I need a new family car.

CHARLIE ROSE: You need to step over to the auto show.

NORAH O`DONNELL: I need a family car. All right. We`ll see.

Ben Affleck shows us how his new move Batman v Superman resonates with concerns in the real world. Our Studio 57 conversation after your local news.

(ANNOUNCEMENTS)

END

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