SEOUL, South Korea (AP) — Hyundai Motor has launched a flagship luxury sedan under its new premium brand Genesis.
South Korea's largest automaker said the EQ900 model went on sale in South Korea on Wednesday.
The large-size sedan, to be called G90 overseas, is the first of six luxury car models that Hyundai plans to introduce under the Genesis brand by 2020.
Last month, Hyundai announced Genesis as a premium brand to boost earnings and burnish its reputation.
Hyundai cars are best known for value but with Genesis the automaker is aiming to compete with Mercedes-Benz and other luxury cars.
The EQ900 features a signature big-size radiator grille and is equipped with Hyundai's latest technology including highway driving assistance, an autonomous driving technology.