Ford eNews – July 13, 2011
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Ford hits hatchback sweet spot with Fiesta and Focus Customers seeking more versatile vehicles with better fuel economy are finding what they're looking for in hatchbacks, and U.S. sales of these popular five-door cars continue to skyrocket. It's a trend reflected in two of Ford's hottest-selling cars: About half of retail sales of the 2011 Fiesta are for the hatchback model; the sales mix for the all-new 2012 Focus is 41 percent hatchback – a number Ford expects to continue to rise. Octavio Navarro | [email protected] | 313.845.2387 |
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Ford trials complimentary live Operator Assist Getting directions or finding a business using SYNC® Services has become even easier thanks to a new feature called Operator Assist. Operator Assist provides customers with the ability to safely connect with a live person who can quickly access information databases to help drivers get where they're going. The new feature is in beta test trials and being offered as a complimentary item for registered users of SYNC Services. No additional software or hardware is needed. Alan Hall | [email protected] | 313.594.3744 |
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Sustainability seals the deal for Ford Ford and Recycled Polymeric Materials (RPM) have found a way to put discarded tires to good use. By combining recycled tires with bio-renewable content, they are delivering environmentally friendly seals and gaskets for Ford Motor Company vehicles. The gaskets and seals are derived from 25 percent post-consumer, recycled tire particulate and 17 percent bio-renewable content from soy. More than 2.2 million pounds of rubber from recycled tires has been made into RPM seals and gaskets and more than 210,000 used tires have been recycled. Dan Pierce | [email protected] | 313.594.0949 |
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Ford Fiesta and Ken Block take Gymkhana on tour Ken Block and the spectacle that is Gymkhana are synonymous. And with summer upon us, fans of Block's over-the-top and on-the-edge driving style are getting their annual craving for a Gymkhana fix. Since its release in September, Block's Gymkhana THREE Part 2 has seen more than 33.3 million views on YouTube. So, for an encore to the biggest Gymkhana ever, Block is taking his Ford Fiesta and the Gymkhana party to the people with the inaugural Gymkhana World Tour. Stops include Austria, Australia and the U.S. Ford Motor Company is a partner of all the Gymkhana World Tour stops, which will coincide with key competition dates for Block in the FIA World Rally Championship and at X Games 17. Brent Maurer | [email protected] | 313.203.7185 |
