Chrysler Group LLC Reports July 2010 U.S. Sales Increased 5 Percent; Product Onslaught Coming Soon

AUBURN HILLS, Mich., Aug. 3 /PRNewswire/ -- July marks the fourth consecutive month of year-over-year sales increases Dodge Challenger and Dodge Journey each set sales records for the month of July Ram Chassis Cab sets record for best monthly sales ever Thirteen Chrysler Group vehicle lines improve

Chrysler Group LLC Reports July 2010 U.S. Sales Increased 5 Percent; Product Onslaught Coming Soon

AUBURN HILLS, Mich., Aug. 3 /PRNewswire/ --

  • July marks the fourth consecutive month of year-over-year sales increases
  • Dodge Challenger and Dodge Journey each set sales records for the month of July
  • Ram Chassis Cab sets record for best monthly sales ever
  • Thirteen Chrysler Group vehicle lines improve year-over-year sales

Chrysler Group LLC today reported U.S. sales of 93,313, a 5 percent increase compared with sales in July 2009 (88,900 units). July represents the fourth consecutive month of year-over-year sales increases.

“The all-new 2011 Jeep Grand Cherokee is drawing customers into our showrooms, setting the pace and standard for our company, and generating positive reviews both nationally and internationally,” said Fred Diaz, President and Chief Executive Officer – Ram Truck Brand and Lead Executive for U.S. Sales. “We’re gaining some real traction with the all-new Jeep Grand Cherokee, and we look forward to the same when we revamp the remaining 75 percent of our nameplates by year end.”

Chrysler Group finished the month with a 55-day supply of inventory (191,000 units). U.S. industry sales figures for July are projected at an estimated 11.6 SAAR.

The all-new 2011 Jeep® Grand Cherokee is arriving in dealerships in greater numbers. Chrysler Group – at the end of this month – will begin to reveal the rest of its 16 all-new or significantly refreshed vehicles. This aggressive, steady cadence of new vehicles will continue through the remainder of this year.

July 2010 U.S. Sales Highlights by Brand

Jeep Brand

The Jeep Brand posted a 19 percent year-over-year increase in July as the all-new 2011 Jeep Grand Cherokee arrived in dealerships in greater numbers. Jeep Grand Cherokee sales were up 54 percent in July, versus July 2009, and were up 86 percent compared with last month, as the all-new Grand Cherokee resonates with consumers and continues to generate positive reviews in the media. The iconic Jeep Wrangler had a triple digit percentage increase in sales during July. Jeep Liberty also had a strong month as sales increased 70 percent. Women drivers ranked Jeep dealers No. 2 overall in Women-Drivers.com’s report of Top Auto Brands. Women rated dealers on their experience during vehicle purchase, while just browsing and having their vehicles serviced.

Dodge Brand

Dodge Challenger sales were up 317 percent in July, compared to the same month in 2009. Dodge Challenger’s July 2 return to NASCAR Nationwide Series’ competition racing, after more than a 30-year absence, has generated mounting consumer interest in the vehicle. Challenger also shared the top spot in the “Specialty Coupe” category in Strategic Vision Inc.’s 2010 Total Quality Index study, which measures the complete ownership experience. Dodge Charger sales also increased by a triple digit percentage during July. The three new Dodge Nitro lifestyle models – Detonator, Heat and Shock – continue to drive Dodge Nitro sales, up 96 percent in July. The Dodge Journey crossover also did well, driven in part by the popularity of the all-wheel-drive model, with sales up 11 percent in July.

Ram Brand

The Ram Brand posted an 11 percent year-over-year increase in July, compared to the same month in 2009. Ram pickup truck sales increased 14 percent in July, fueled in part by the success of the Ram Heavy Duty, Motor Trend’s 2010 Truck of the Year. Ram Heavy Duty sales were up 89 percent in July, with the Crew Cab and Quad Cab models being the most popular choices. Dodge Dakota sales were up 49 percent in July, while sales of Ram Cab Chassis, redesigned for 2011, had its best sales month ever in July.

Chrysler Brand

Chrysler Town & Country, winner this year of the ninth-consecutive R.L. Polk & Co.’s “Automotive Loyalty Award” in the minivan segment, posted a sales increase of 18 percent in July. Chrysler Sebring sedan and convertible sales were up a combined 11 percent.

July U.S. Sales Highlights

  • Jeep Brand sales (26,466 units) increased 19 percent versus the same month last year (22,276 units)
  • Jeep Grand Cherokee sales (5,407 units) were up 54 percent compared with July 2009 (3,520 units)
  • Jeep Wrangler sales (10,043 units) improved 121 percent versus July 2009 (4,540 units)
  • Jeep Liberty sales (4,893 units) increased 70 percent compared with July last year (2,874 units)
  • Dodge Challenger sales (3,695 units) improved 317 percent compared with July 2009 (886 units)
  • Dodge Charger sales (6,023 units) were up 126 percent versus July of last year (2,663 units)
  • Dodge Journey sales (4610 units) increased 11 percent compared with July 2009 (4,165 units)
  • Dodge Nitro sales (2,186 units) improved 96 percent versus July 2009 (1,115 units)
  • Chrysler Sebring (sedan and convertible) sales (3,092 units) were up 11 percent versus July 2009 (2,781 units)
  • Chrysler Town & Country minivan sales (8,083 units) improved 18 percent compared with July 2009 (6,837 units)
  • Ram pickup truck sales (20,138 units) increased 14 percent in July, compared with July 2009 (17,723 units)
  • Ram Heavy Duty pickup truck sales increased 89 percent versus July 2009
  • Dodge Dakota sales (1,088 units) were up 49 percent compared with the same time period last year (730 units)

Sales Chart 

Chrysler Group LLC U.S. Sales Summary Thru July 2010


     Month Sales

Vol %

     Sales CYTD

Vol %

Model

Curr Yr

Pr Yr

Change

Curr Yr

Pr Yr

Change

Sebring

3,092

2,781

11%

24,457

13,466

82%

300

2,282

2,292

0%

23,159

21,591

7%

Crossfire

0

37

-100%

0

355

-100%

PT Cruiser

1,235

4,092

-70%

6,152

12,683

-51%

Aspen

0

402

-100%

30

5,365

-99%

Pacifica

0

108

-100%

0

1,835

-100%

Town & Country

8,083

6,837

18%

69,020

50,574

36%

CHRYSLER BRAND

14,692

16,549

-11%

122,818

105,869

16%

Compass

1,302

2,736

-52%

11,310

8,498

33%

Patriot

4,305

8,084

-47%

20,684

21,582

-4%

Wrangler

10,043

4,540

121%

56,192

53,430

5%

Liberty

4,893

2,874

70%

27,077

26,579

2%

Grand Cherokee

5,407

3,520

54%

30,869

26,610

16%

Commander

516

522

-1%

7,105

6,025

18%

JEEP BRAND

26,466

22,276

19%

153,237

142,724

7%

Caliber

2,904

7,814

-63%

26,485

25,121

5%

Avenger

3,697

5,616

-34%

32,098

20,354

58%

Charger

6,023

2,663

126%

51,808

32,124

61%

Challenger

3,695

886

317%

21,361

15,968

34%

Viper

36

20

80%

210

329

-36%

Magnum

0

0

0%

0

113

-100%

Journey

4,610

4,165

11%

30,401

30,114

1%

Caravan

7,755

8,405

-8%

57,678

50,152

15%

Nitro

2,186

1,115

96%

11,296

11,000

3%

Durango

10

233

-96%

46

3,060

-98%

DODGE  BRAND

30,916

30,917

0%

231,383

188,335

23%

Dakota

1,088

730

49%

7,867

7,473

5%

Ram P/U

20,138

17,723

14%

105,007

112,239

-6%

Sprinter

13

705

-98%

220

3,457

-94%

RAM BRAND

21,239

19,158

11%

113,094

123,169

-8%

TOTAL DODGE

52,155

50,075

4%

344,477

311,504

11%








TOTAL CHRYSLER GROUP LLC

93,313

88,900

5%

620,532

560,097

11%








         TOTAL CAR

21,729

22,109

-2%

179,578

129,423

39%

         TOTAL TRUCK

71,584

66,791

7%

440,954

430,674

2%

Selling Days

27

26


178

178


















SOURCE

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