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2010 Cadillac SRX Earns TOP SAFETY PICK Award from IIHS

DETROIT – The 2010 Cadillac SRX received the highest possible rollover protection rating of “Good” in a recent evaluation by the Insurance Institute for Highway Safety (IIHS). This was one of four tests leading to the Institute’s Top Safety Pick Award for all SRX models built after May 2010.

2010 Cadillac SRX Earns TOP SAFETY PICK Award from IIHS

DETROIT – The 2010 Cadillac SRX received the highest possible rollover protection rating of “Good” in a recent evaluation by the Insurance Institute for Highway Safety (IIHS).  This was one of four tests leading to the Institute’s Top Safety Pick Award for all SRX models built after May 2010.

“Car buyers shopping for safety need look no further than vehicles earning the Top Safety Pick designation,” said Institute president Adrian Lund.  “This award means the SRX has elite status for overall crash protection.   The SRX not only affords buyers the best protection in the four most common kinds of crashes, this vehicle also has electronic stability control, a crucial safety feature that can help drivers avoid many crashes altogether.”

The 2010 SRX is designed to protect occupants before, during and after a crash. In addition to a strong body structure and chassis that absorb crash energy, SRX has a number of standard safety features.   These include rollover-capable head curtain side air bags, front seat-mounted pelvic/thorax side air bags, front safety belts with dual pretensioners and the safety and security of OnStar.

"The redesigned SRX has been a phenomenal success for Cadillac since its introduction last year,” said Don Butler, vice president of Cadillac Marketing.  “SRX has won over consumers with its bold design and impressive array of features. The IIHS Top Safety Pick Award provides another great reason for luxury crossover buyers to consider SRX."

SRX continues to be a strong contributor to Cadillac’s sales momentum.  In July, total sales of the model rose almost eightfold, increasing 783 percent and marking the best sales month ever since its original introduction in 2003.

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About Cadillac

Cadillac has been a leading luxury auto brand since 1902. In recent years, Cadillac has engineered a historic renaissance led by artful engineering and advanced technology. More information on Cadillac can be found at media.cadillac.com.

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