Chevrolet Statement Regarding New Hispanic Ad Agency
Chevrolet has awarded all Hispanic advertising work in the U.S. to LatinWorks, based in Austin, Texas. The transition will begin immediately.
“LatinWorks is considered one of the most creative agencies in the Hispanic marketing space,” said Joel Ewanick, vice president, GM U.S. Marketing. “In addition to their creativity, they also have strong strategic talents. They produce results for their clients and we look forward to partnering with them as we tell the Chevrolet story.”
“Chevrolet’s growing lineup of cars, crossovers and trucks provides great style, fuel efficiency and value to consumers,” said Jim Campbell, U.S. vice president, Chevrolet Marketing. “With the additions of the all-new 40 mpg Cruze compact car and the Volt electric vehicle with extended range later this year, we are looking forward to working with LatinWorks and welcome them to the Chevy team.”