Levi Strauss Appoints CMO For Levi's Brand

NEW YORK (AP) -- Apparel maker Levi Strauss & Co. said late Tuesday it named Jaime Cohen Szulc, 47, global chief marketing officer for the Levi's brand, a new position.

He had been worldwide chief operating officer for Eastman Kodak Co.'s consumer digital group.

He will report directly to Levi Strauss & Co. CEO John Anderson.

Privately held Levi Strauss is based in San Francisco.

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