Just when you thought you'd seen it all with Lady Gaga's dress made of raw meat, TV reality star Lucy Watson is jumping in on the action.
Watson £40,000 couture outfit was designed to emulate the brand new packaging for Pilgrim Cheese. The dress is said to reflect the Pilgrims Choice brand colors in its black and gold materials and also in the shape of the logo, which mirrors the swipe underneath the logo on Pilgrims Choice's blocks of cheese.
The dress was exclusively made to measure for Watson by the acclaimed designer Zeynep Kartal, who rose to fame by her other couture outfits she created for celebrities such as Amanda Holden and Cheryl Cole.
Watson's strange couture dress is the latest in food-inspired fashion, which has been proving to be a growing trend on catwalks and showbiz events within the last few years.
Besides Lady Gaga's meat dress from the 2010 MTV Video Music Awards, just last year designer Henry Holland teamed up with Magnum to create a dress inspired by ice cream.
What's your take on the food-crazed fashion? If you could design an outfit, which food or beverage would be your inspiration?
(Photo Credit: PR Newswire)