Manufacturing Minute: Bringing Augmented Reality To The Auto Industry

In this episode, how Volvo and Microsoft could bring augmented reality to a car near you.

Last week Volvo announced that a new collaboration was underway between the automaker and Microsoft. Why? According to a statement from Volvo, the two companies hope to “jointly develop the next generation of automotive technologies.”

Future projects could include anything from autonomous driving technologies to the utilization of data generated from connected cars to create new services.

But what’s most interesting is how Microsoft’s HoloLens, a sort of augmented reality headset, could be implemented. For instance, the technology could be used to rethink how customers first experience and explore cars, including the ability to view life-size projections of a Volvo with various features. 


Could a virtual reality showroom be a new way to add transparency and depth to the car-buying process? Could this be used in the engineering and design process?

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