When it comes to the auto industry, you’ve got to innovate or risk being left behind. Ford isn’t about to get lost in the shuffle as it continues to move forward on modernizing its vehicles. From aluminum-body F-150 trucks and carbon-fiber supercars, to researching future technology like autonomous vehicles, the company is making strides as an auto manufacturer.
In this Bloomberg Business video, Ford CEO and president, Mark Fields, discusses the company’s new Research and Innovation Center in Silicon Valley:
Ford Motor Group Vice President of Global Product Development, Raj Nair, also takes time to discuss the company’s new Research and Innovation Center in Palo Alto, plus how the company plans to use big data for the cars of the future.